there were so many amazing brands showing at Playtime, it was really hard to pick favorites. after much deliberation i came up with this little list. check out the brands' latest collections and share your thoughts with us!
A For Apple is the go to brand for edgy preppy basics. these are the clothes that your children will live in every day. but they will look modern, stylish and cool while wearing them.
Atsuyo Et Akiko may be difficult to pronounce but the clothing and accessories made by this brand will remain engraved in your mind long after the name escapes you. the gold foil mask bags, the signature je t'aime tees, the modern tutus are all faves.
when i look at Kicokids, i see clothing that i wished i had worn when i was a child. the pieces are always fun and colorful. the patterns are whimsical and the cuts are flattering to every child. it is often difficult to find cute clothes for boys. Kicokids is one of the few brands that puts as much thought into boyswear as the girls collections. and that thought definitely pays off each season.
the goat heads on the wall were a fun treat. and the collection was as well. Goat-Milk offers a paired down collection of european inspired children's underwear. and i absolutely love it. i always find it difficult to find pajamas for my children. ones that are soft and light and comfy to wear. Goat-Milk makes underwear that is beyond soft and comfy. the pieces are gorgeous as well.
love, love, love this denim brand and the two lovely people behind it. when i saw the pieces in this brand's collection, i was reminded of Diesel when it first made it's debut. the pieces where beyond interesting and trendy. they were art in denim form. it is a rare occurrence for me to love everything about a particular brand. i.e. i may like some pieces from a designer but find the branding or the story behind the line not as appealing. Kutie Protocol is the perfect package. the designs are fresh and unique. the clothes are made using eco-friendly technologies and sustainable production techniques. the pieces are soft and wearable. above all - the brand has charm. the story behind the line is as magical as each pair of jeans, inspired by historical couples like Adam & Eve and Bonnie & Clide.
Playtime was my first encounter with Lamantine and i have to say it was love at first site. i am sure a lot of it had to do with the Italian charm of the designer herself. i am obsessed with Italy and many times the mere mention of the word Italian stirs up so many overwhelming feelings of love my judgement becomes a bit cloudy. this was not the case. i liked everything about this brand. the fact that it was Italian was a minor detail. it was girlier than some of the other brands i have already mentioned but the pieces were so beautifully constructed and the details were so inspirational that i had to include it on my list. my favorite pieces were from the Fall/Winter 2011 collection which are not yet available to view, but trust me they are worth waiting for. once you see the silk studded tunics and dresses you will be smitten!
Le Vestiaire de Jeanne is one of my favorite children's brands. i love the voluminosity of the pieces and the ease of wearability. to me the clothes are chic, simple and cool. i would wear them myself if i could.
Pale Cloud is a new brand on the scene but it is making a splash. i wish i can share with you some of the extraordinary pieces i saw from this brand, but unfortunately my camera died :(. i hope my description here will do it justice. the color palate is classic european with muted tones of pale pink, gray and white. the clothes are beautifully crafted and light. soft details, like the scallops on the white dress pictured above, are meticulously hand stitched. the standout pieces for me are definitely the Inez dusty pink rain coat and the Mille cashmere and wool military coat. look for these pieces in future posts ;).
there is no other brand like Wovenplay really. the clothes are one of a kind. the construction is superb and the pieces are magical. you will keep these masterpieces long after your child outgrows them in hopes that one day you will have a grandchild to hand them down to. they are just that gorgeous!